Last week, Costa Brazil had the honor of participating in The Fragrance Foundation’s exclusive pop-up shop on Madison Avenue, a highlight of Fragrance Week and Fragrance Day celebrations. 

Located at 924 Madison Avenue in NYC, the grand opening was fȇted with a ribbon-cutting ceremony led by TFF President Linda G. Levy, with special guests, fashion designers and brand founders Vera Wang, Anna Sui, and Francisco Costa, along with Madison Avenue B.I.D President Matthew Bauer on March 21. This immersive event brought together some of the most esteemed names in the fragrance world, offering visitors a unique opportunity to discover and experience the artistry behind their favorite scents.

As a brand deeply inspired by nature, Costa Brazil was proud to showcase our signature fragrance, Aroma, which embodies the essence of the Amazon with its transportive blend of wild jungle flora, rich earth, and smoky resin. Designed to awaken the senses and reconnect us to the natural world, Aroma stood alongside other distinguished brands, including Dior, Jo Malone London, and Le Labo, in celebrating the beauty and power of scent.

This special event was not just about fragrance—it was about storytelling, emotion, and the way scent can transport us. We were thrilled to engage with fragrance lovers, share our sustainability-driven approach, and highlight the unique, earthy experience that defines Costa Brazil.

We extend our gratitude to The Fragrance Foundation for curating such an inspiring space and to all who visited and explored the world of fragrance with us. Until next time, let your senses lead the way.

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